For seven years, Elena Marsh worked the workout desk at a regional bank in Charlotte. By 2013 she had read 4,800 declined SBA applications. Her conclusion was uncomfortable: roughly two-thirds of the businesses she'd turned away were sound — they just needed a different structure than the one her credit committee had a stamp for.
In April 2014 she launched Keyquest Funding from a co-working space on Tryon Street with a thesis on the wall: the right key already exists in the credit market — the quest is finding it before the opportunity moves on. The first ten loans went to a Charlotte staffing firm, a Greensboro HVAC contractor, and eight others her old bank had passed on. Nine of the ten paid in full and renewed.
By 2018 we had crossed $250M in originations. By 2022 we'd been added to the SBA's Preferred Lender Program (PLP), one of fewer than 80 non-bank lenders to hold that designation. Today we operate in all 50 states and Puerto Rico, with $2.4B in cumulative originations and a forty-six-person team.